Amazon FBA Fees by Country: Comparing All 21 Marketplaces

Amazon now operates 21 marketplaces across four continents. For sellers considering international expansion, the fee structure in each country is a critical variable. FBA fees are not uniform — fulfillment costs, referral percentages, storage rates, and even fee categories differ significantly from one marketplace to the next. A product that yields a 35% margin in the US might generate 45% in Japan or only 20% in Australia.

This guide compares Amazon FBA fees across all 21 marketplaces, grouped by region, so you can identify which markets offer the best economics for your products before committing inventory.

The 21 Amazon Marketplaces

As of 2026, Amazon operates FBA programs in the following countries:

Each marketplace has its own fee schedule published in local currency. To make meaningful comparisons, you need to convert everything to a common currency. The tables below show approximate USD equivalents based on September 2026 exchange rates, but keep in mind that currency fluctuations directly affect your effective costs and margins.

North America: Fee Comparison

The North American marketplaces are connected through Amazon's Unified Account. With a single Professional selling plan ($39.99/month), you can list products in the US, Canada, Mexico, and Brazil. NARF (North America Remote Fulfillment) even lets you fulfill Canadian and Mexican orders from US-based FBA inventory, though at higher fulfillment fees.

Standard-Size Fulfillment Fees (approx. 12 oz item, in USD equivalent)

US remains the benchmark and the largest marketplace by volume. Fee structures are the most granular, with the most weight bands and size tiers. It is also the most competitive market.

Canada has slightly higher fulfillment fees (roughly 10-15% more than the US in USD terms) and lower sales volume. However, competition is also lower, which can mean higher selling prices and better margins despite higher fees.

Mexico offers surprisingly competitive fulfillment fees. When converted to USD, Mexico's FBA fulfillment fees are often comparable to or slightly below US rates. The challenge is lower average selling prices and a smaller customer base.

Brazil is the newest North American marketplace and carries the highest fulfillment fees in the region. The market is still maturing, with limited categories and stricter import requirements.

Europe: Fee Comparison

Amazon's European marketplaces are managed through a single European Unified Account. The Pan-European FBA program lets you store inventory across multiple European fulfillment centers and serve customers in any EU marketplace from the nearest warehouse, reducing delivery times and qualifying for Prime across the continent.

Standard-Size Fulfillment Fees (approx. 350g item, in USD equivalent)

European fulfillment fees, when converted to USD, are broadly comparable to US rates. However, European sellers must also contend with:

• VAT (Value Added Tax): ranging from 19% (Germany) to 25% (Sweden). VAT is collected from customers and remitted to tax authorities, but it affects your pricing strategy and cash flow. You must register for VAT in every country where you store inventory.
• UK post-Brexit complications: the UK is now a separate customs territory. Selling in the UK while based in the EU (or vice versa) requires separate customs declarations and potentially separate inventory pools.
• EPR (Extended Producer Responsibility): several EU countries require sellers to register with national packaging recycling programs and pay associated fees. Germany (Verpackungsgesetz), France (CITEO), and Spain all have mandatory EPR requirements.

Germany is the largest European marketplace by revenue and tends to have the most competitive fulfillment fees among EU countries. It is the natural starting point for sellers expanding into Europe.

UK is the second-largest European marketplace. Post-Brexit, it operates independently and requires separate inventory. Its fees are moderate but the pound's relative strength means costs in USD can fluctuate significantly.

Poland and Turkey are the newest European marketplaces and currently offer some of the lowest absolute fees in the region. Turkey in particular has notably lower referral fees in certain categories, making it attractive for testing new markets at minimal cost.

Asia Pacific: Fee Comparison

The Asia Pacific marketplaces operate more independently than their North American or European counterparts. Each has its own fee structure, and there is no equivalent to NARF or Pan-European FBA connecting them.

Standard-Size Fulfillment Fees (approx. 350g item, in USD equivalent)

Japan is a standout. It is Amazon's second-largest marketplace globally by GMV, and its FBA fulfillment fees are among the lowest in the world when converted to USD. The Japanese yen's depreciation over recent years has made Japan increasingly attractive for international sellers shipping from China or the US. Referral fees in key categories like Consumer Electronics are also lower (8%) than the US equivalent. The downside: listings must be in Japanese, and customer expectations around packaging quality are extremely high.

India has remarkably low fulfillment fees in absolute terms — well under $1 per unit for standard items. However, average selling prices are also very low, and referral fees in some categories reach 27%. India is best suited for sellers who source domestically (within India) or who sell digital products and low-weight items where international shipping does not eat into margins.

Australia has the highest FBA fees in the APAC region and relatively low sales volume. However, it also has less competition than the US or UK, and Australian consumers pay premium prices for products that are expensive to import via traditional retail channels.

Singapore is a small but affluent marketplace. Fees are moderate and the market is growing, though overall volume remains limited compared to Japan or Australia.

Middle East & Africa: Fee Comparison

Standard-Size Fulfillment Fees (approx. 350g item, in USD equivalent)

UAE (amazon.ae, formerly Souq.com) is the most established Middle Eastern marketplace. The AED is pegged to the USD, which eliminates currency risk. Fulfillment fees are competitive and the market serves a high-income consumer base. No income tax or VAT complications for UAE-based sellers (VAT is 5%, the lowest in Amazon's marketplace network).

Saudi Arabia is the larger economy in the region and Amazon's investment in KSA has grown significantly. Fees are comparable to the UAE, and the market opportunity is substantial given Saudi Arabia's young, digitally-connected population and ongoing economic diversification.

Egypt offers the lowest effective fulfillment fees in the Middle East region when converted to USD. Average selling prices are lower, but the market is large (100+ million population) and growing rapidly. Currency volatility with the Egyptian pound is a significant consideration.

South Africa is the newest Amazon marketplace, having launched in 2024. Fee structures are still evolving, and the market is in its early growth phase. Fulfillment fees are moderate, and there is an opportunity for early movers to establish market presence before competition intensifies.

Storage Fee Comparison Across Regions

Monthly storage fees also vary by marketplace. Here is how off-peak (non-holiday) standard-size storage rates compare across major markets:

*Japan charges per cubic meter, converted here to approximate per-cubic-foot rate for comparison.

Germany and the UAE stand out as the most affordable markets for storage. Japan has moderate storage rates but a notably lower peak-season multiplier (2x vs 3x in the US), making Q4 inventory less punishing.

Which Marketplaces Are Cheapest to Sell In?

Looking at total fee burden (fulfillment + referral + storage), the most cost-efficient marketplaces for a typical standard-size product are:

1. Japan — consistently lowest fulfillment fees in USD terms, moderate referral rates, and reasonable storage. Best for sellers who can navigate Japanese-language listing requirements.
2. Germany — the most competitive European marketplace for fees, with the largest EU customer base. VAT registration is required.
3. United States — despite being the most competitive market, the US fee structure is well-optimized for standard-size products. Sheer market size means more volume to spread fixed costs across.
4. UAE — low storage costs, no currency risk (pegged to USD), minimal VAT (5%), and a high-income consumer base.
5. Mexico — underrated for fee economics. Lower competition and growing e-commerce adoption make it worth testing.

The most expensive marketplaces on a per-unit basis tend to be Australia, Brazil, and Belgium, all of which combine relatively high fulfillment fees with smaller customer bases.

Currency Considerations for Global Sellers

Selling across multiple currencies introduces a layer of complexity that many sellers underestimate:

Exchange Rate Risk

Your margins are calculated in local currency, but your costs (product sourcing, shipping, operations) are likely in your home currency. A 10% depreciation of the local currency against your home currency wipes out 10% of your effective revenue. Marketplaces with pegged currencies (UAE, Saudi Arabia) or stable majors (USD, EUR, GBP) are safer bets.

Amazon Currency Converter for Sellers (ACCS)

If you do not have a local bank account in the marketplace's currency, Amazon can convert your payouts to your home currency through ACCS. The conversion typically includes a 1.5% to 3% spread over the market exchange rate. For high-volume sellers, this is a meaningful cost. Consider using a service like Payoneer, Wise, or WorldFirst to receive payments in local currency at better rates.

Pricing Strategy

Do not simply convert your US price to local currency. Research the competitive landscape in each marketplace. A $29.99 product in the US might sell for £27.99 in the UK (a higher effective price) because local competition is less intense. Conversely, in India or Mexico, the equivalent price point may need to be significantly lower to match local purchasing power.

Getting Started with International Selling

If you are currently selling only in one marketplace, here is a practical framework for expanding:

1. Start with adjacent marketplaces. If you sell in the US, Canada and Mexico are the easiest additions. You can use NARF to fulfill Canadian and Mexican orders from US inventory without sending separate shipments.
2. Model your fees before committing inventory. Use a calculator that supports all 21 marketplaces to compare your expected margins in each country before sending a single unit.
3. Account for hidden costs. Beyond FBA fees, consider VAT registration costs (Europe), translation costs (Japan, non-English markets), additional compliance requirements (CE marking for Europe, PSE marking for Japan), and customs duties on inbound shipments.
4. Test with low-risk quantities. Send a small shipment (50-100 units) to test demand in a new marketplace before scaling up. It is better to sell out quickly and miss some sales than to overstock and pay long-term storage fees in a market you do not fully understand.
5. Monitor currency rates. Set up alerts for exchange rate movements that would push your margin below your minimum threshold. Consider hedging or adjusting prices monthly if you sell in volatile currencies.

Key Takeaways

• Amazon operates 21 marketplaces with distinct fee structures. Fees are published in local currency and vary by region.
• Japan and Germany offer the most competitive fee structures among non-US marketplaces. Both have large, established customer bases.
• Currency fluctuations directly affect your margins when selling internationally. Stable or USD-pegged currencies (UAE, Saudi Arabia) reduce this risk.
• European sellers face additional costs beyond FBA fees: VAT registration, EPR compliance, and post-Brexit UK complications.
• A multi-marketplace calculator is essential for comparing fee structures and projecting margins before committing inventory to new markets.