Amazon FBA Fees UK & Europe 2026: Complete Seller Guide

Selling on Amazon in the UK and Europe is a massive opportunity — hundreds of millions of customers across nine European marketplaces — but the fee structure is different from what US sellers are used to. Between multiple currencies, VAT obligations, Pan-European FBA logistics, and marketplace-specific fulfillment rates, understanding your true costs requires more effort than in a single marketplace.

This guide covers every FBA fee that applies to sellers on Amazon's European marketplaces in 2026: the UK (amazon.co.uk), Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), Netherlands (amazon.nl), Sweden (amazon.se), Poland (amazon.pl), and Belgium (amazon.com.be).

European FBA Overview: How It Differs From the US

Amazon's European fulfillment network operates differently from the US in several key ways:

• Multiple marketplaces, one seller account: A single European Unified Account lets you sell across all EU/UK marketplaces from one Seller Central interface.
• Two fulfillment networks: The UK has its own fulfillment network (post-Brexit), while the EU countries share an integrated network.
• Multiple currencies: You'll deal with GBP (UK), EUR (Germany, France, Italy, Spain, Netherlands, Belgium), SEK (Sweden), and PLN (Poland).
• VAT obligations: You may need to register for and collect VAT in multiple countries, depending on where your inventory is stored and where your customers are.
• Different size tiers: European size tiers use metric measurements and have different weight/dimension thresholds than the US.

European FBA Fulfillment Options

Amazon offers three main fulfillment approaches for European sellers. The one you choose significantly impacts your per-unit fees:

1. European Fulfillment Network (EFN)

You store inventory in one country (your "home" marketplace) and Amazon ships cross-border to customers in other EU countries. This is the simplest to set up but carries higher per-unit fulfillment fees for cross-border orders because items ship internationally.

2. Pan-European FBA

Amazon distributes your inventory across fulfillment centers in multiple European countries. Orders are fulfilled locally (from the same country as the buyer), which means lower fulfillment fees and faster delivery. However, storing inventory in multiple countries triggers VAT registration requirements in each country where stock is held.

3. Multi-Country Inventory (MCI)

You manually choose which countries to store inventory in, giving you control over VAT exposure while still enabling local fulfillment in selected markets. This is a middle ground between EFN and Pan-European FBA.

UK FBA Fulfillment Fees (amazon.co.uk)

Since Brexit, the UK operates as a separate fulfillment network. Fees are in GBP and follow UK-specific size tiers.

UK Size Tiers

Size Tier	Max Dimensions	Max Weight
Small Envelope	20 x 15 x 1 cm	80 g
Standard Envelope	33 x 23 x 2.5 cm	460 g
Large Envelope	33 x 23 x 4 cm	960 g
Standard Parcel	45 x 34 x 26 cm	12 kg
Small Oversize	61 x 46 x 46 cm	26 kg
Standard Oversize	120 x 60 x 60 cm	26 kg
Large Oversize	175 x 120 x 80 cm	30 kg
Special Oversize	Above Large Oversize	>30 kg

UK Fulfillment Fees (2026)

These are local fulfillment fees — what you pay when the item ships from a UK fulfillment center to a UK customer. Cross-border fees (shipping from the UK to EU or vice versa) are higher and vary by destination.

EU Fulfillment Fees (Germany, France, Italy, Spain, Netherlands, etc.)

EU marketplaces share a unified rate card for local fulfillment. When a product is fulfilled locally (from a fulfillment center in the same country as the buyer), the fees are the same regardless of which EU marketplace the sale occurs on.

EU Local Fulfillment Fees (2026)

EFN Cross-Border Fees

When using EFN (European Fulfillment Network), orders shipped cross-border incur higher fees. The surcharge varies by size tier and destination, but typically adds 30-60% on top of the local fulfillment fee. For example, a standard parcel that costs around €3.45 for local fulfillment might cost €5.00-€5.80 when shipped cross-border.

This cost difference is the primary reason sellers with significant EU volume switch to Pan-European FBA — the savings on fulfillment fees often outweigh the additional VAT compliance costs.

Storage Fees in Europe

UK Monthly Storage Fees

Period	Standard-Size	Oversize
January – September	£0.75 per cubic foot	£0.50 per cubic foot
October – December	£1.25 per cubic foot	£0.85 per cubic foot

EU Monthly Storage Fees

Period	Standard-Size	Oversize
January – September	€0.83 per cubic foot	€0.56 per cubic foot
October – December	€1.40 per cubic foot	€0.93 per cubic foot

Like the US, European marketplaces charge higher storage fees during Q4 (October-December) to reflect peak-season warehouse demand. Long-term storage surcharges also apply for aged inventory, with tiered increases starting at 181 days.

Referral Fees Across European Marketplaces

Referral fee percentages in Europe are broadly similar to the US but not identical. Most categories fall in the 7-15% range. Here are some key differences:

The minimum referral fee in the UK is £0.25 and in the EU is €0.30 for most categories. Sweden and Poland have their own minimum fees in SEK and PLN respectively.

VAT: The Hidden Cost of Selling in Europe

VAT (Value Added Tax) is a consumption tax applied in both the UK and all EU countries. Unlike US sales tax, VAT is included in the displayed price, which means it directly affects your margins.

VAT Rates by Country

Country	Standard VAT Rate	Marketplace
United Kingdom	20%	amazon.co.uk
Germany	19%	amazon.de
France	20%	amazon.fr
Italy	22%	amazon.it
Spain	21%	amazon.es
Netherlands	21%	amazon.nl
Sweden	25%	amazon.se
Poland	23%	amazon.pl
Belgium	21%	amazon.com.be

VAT and Your Margins

Here's how VAT affects a €29.99 product sold in Germany (19% VAT):

• Customer pays €29.99 (VAT-inclusive price)
• VAT portion: €29.99 / 1.19 = €25.20 net, so €4.79 is VAT
• Your revenue for margin calculations: €25.20 (not €29.99)
• Referral fee is calculated on the VAT-inclusive price but you only keep the net amount

Many new EU sellers make the mistake of calculating margins on the gross (VAT-inclusive) price. Your actual revenue is the net amount after VAT. Factor this in from the start.

EU VAT One-Stop Shop (OSS)

The EU's One-Stop Shop (OSS) scheme simplifies VAT compliance for cross-border sales. Instead of registering for VAT in every EU country where you have customers, you can register for OSS in one EU country and file a single quarterly return for all cross-border sales. However, OSS does not cover the VAT obligations triggered by storing inventory in another country — for that, you still need local VAT registration.

Amazon's VAT Services

Amazon offers a VAT Calculation Service and VAT registration service through third-party providers to help sellers manage compliance. While these services add cost, they can simplify a complex process, especially for sellers new to European marketplaces.

Marketplace-by-Marketplace Comparison

Not all European marketplaces are equal in size, competition, and opportunity. Here's a quick comparison:

Germany and the UK are the two largest European marketplaces and where most sellers start. Germany alone accounts for roughly 30-35% of all European Amazon sales. If you're expanding to Europe, start with these two.

Smaller marketplaces like Netherlands, Sweden, Poland, and Belgium have lower competition but also lower volume. They're best approached as supplementary marketplaces once you're established in the big three (UK, DE, FR).

Post-Brexit: UK vs. EU Considerations

Since Brexit, the UK and EU operate as separate customs territories. This has several practical implications for sellers:

• Separate inventory: You need to hold inventory in the UK separately from EU inventory. Products stored in EU fulfillment centers cannot be shipped to UK customers via FBA (and vice versa) without customs processing.
• Customs and duties: Sending inventory from the EU to the UK (or UK to EU) involves customs declarations and potential import duties. This adds cost and complexity to inventory management.
• Separate VAT registration: UK VAT registration is separate from EU VAT registrations. You may need both.
• Different product regulations: The UK and EU may have diverging product safety and compliance requirements over time. Ensure your products comply with both if selling in both markets.

Tips for Managing European FBA Costs

1. Start with EFN, Upgrade to Pan-European

Use EFN to test demand in European marketplaces with minimal upfront complexity. Once you have consistent sales volume, switch to Pan-European FBA to reduce per-unit fulfillment costs. The break-even point varies, but sellers doing 100+ units per month in Europe typically benefit from Pan-European.

2. Use Amazon's VAT Calculation Service

Amazon can calculate and collect VAT on your behalf. While you still need to file returns and be registered, the automatic calculation reduces errors and ensures correct pricing.

3. Optimize Packaging for European Size Tiers

European size tiers are based on metric measurements with different thresholds than the US. A product that's "Standard" in the US might be "Oversize" in Europe, or vice versa. Check the European size tier classifications before sending inventory.

4. Price in Local Currency With VAT Included

European customers expect VAT-inclusive pricing. Don't just convert your US price to EUR — recalculate your pricing from scratch, accounting for EU-specific fees, VAT, and local competition.

5. Use Tools That Support Multi-Marketplace Analysis

Managing fees across 9 European marketplaces in multiple currencies is complex. Reevy's FBA calculator supports all 21 Amazon marketplaces with real-time currency conversion, so you can compare profitability across the UK, Germany, France, and every other European marketplace in a single view.

Is European Expansion Worth It?

For most established US sellers, expanding to Europe is worth it. The combined European market adds significant revenue potential, and many product niches are less competitive than the US. However, it comes with real complexity:

• Worth it if: You have a proven product with good margins, you're willing to invest in localized listings and manage VAT compliance, and you have the capital to hold separate inventory for UK and EU.
• Wait if: You're still establishing your US business, your margins are thin (the additional costs of European selling could make them negative), or you don't have the bandwidth to manage additional complexity.

The sellers who succeed in Europe treat it as a real expansion, not an afterthought. Localize your listings (translate them properly, don't just run them through Google Translate), understand local competition and pricing, and budget for VAT compliance from day one.